
Tom Simpson
Managing Director
Tom is the Co Founder and driving force behind Startingpoint. It’s with his first-hand experience and foresight that Startingpoint has been created and developed into the platform it is today. A platform that has never been so relevant to the UK’s workforce requirements.
“Startingpoint is a real passion project for me, enabling people to understand their skills better and fulfil their true value.”

Daniel Brett
Education & Skills Director
Danny is a seasoned education professional with over 20 years of experience in executive roles across the education sector. His extensive background also includes serving in a variety of high profile regional and national roles such as his current position as Vice Chairperson of the Department for Education national T Level Ambassador Network.
“I love Startingpoint because it provides a dynamic platform that empowers students and connects them with meaningful career opportunities, fostering a brighter future for all.”

Daniel Ricardo
Marketing Director
Dan has run his own Digital Marketing Agency for over 20 years. He brings a wealth of knowledge, experience and resources to help Startingpoint create the best possible platform and content.
“I fell in love with Startingpoint the first time Tom told me about it in 2023. I could see the limitless potential and the immense benefit it could bring to the next generation and the country as a whole. More and more employers are desperate to recruit people based on their personality, values and character rather than just grades.
I also know how vital aspiration and inspiration are to young people, I will do everything possible to get inspiring people in front of young people to help them realise their potential.”

Leigh Smyth FRSA
Strategic Advisor
Leigh is an award-winning accomplished social inclusion activist, strategist, and advisor. She specialises in enabling organisations and leaders to thrive through strategy and by matching them together to foster social good. Her notable achievements include launching the UK’s first children’s technology education range and leading a groundbreaking market model for a government access to skills program that benefited half a million low-income families. As the CEO of the RaceOnline2012 campaign and Go ON UK Charity, Leigh worked alongside her as CEO to Baroness Lane Fox, spearheading initiatives with top FTSEs to drive digital inclusion.
Her impact extends to national initiatives, such when she was the Responsible Transformation Director at LBG including the strategy and delivery of the Lloyds Banking Digital Skills Academy, and setting the UK benchmark for digital skills as well as global collaborations with organisations like the United Nations where she was the advisor on the approach for the financial inclusion targets for all global banks. Leigh is actively involved in campaigns for digital and financial inclusion, having established impact networks such as the Digital Poverty Alliance, and Leigh has also sat as a member on a number of inclusion boards such as Women in Banking and Finance and the @TechTalentCharter. Leigh is also the Digital Leaders Impact Judge and the Chair for the national Impact conference as well as a previous WiBF 2016 award winner and Innovate Finance stand out 35 amongst other awards. Leigh is also a TLC Lion who believes in the power of storytelling to drive workplace culture change and in order to drive more inclusion and impact in the world.
“I am proud to work with Starting Point because I believe in their mission to help every young person share their skills and crucially to also demonstrate their abilities with future employers. Finding people work is one of the biggest things you can do to create social impact. I am a huge supporter of their transformative approach, moving away from the outdated CV model that clearly doesn’t work for many young people, especially where some of the current and traditional education system may not recognise all of the young person’s skills”

Matt McKay
Director
As the founder of the innovative and positive Challenge App GOALD, Matt has been instrumental in the plans to integrate it into Startingpoint. The App will give young people a cool way to showcase their personality and raise money for their school at the same time.
Matt’s history of recruitment in the education sector is also a great addition to Startingpoint’s range of experience.
“What I love most about Startingpoint is it puts young people in the driving seat regarding their career. Showcasing and evidencing skills is a game changer and, for the first time, gives employers a true picture of the individual and their abilities.”

Danny Washbrook
Sports Engagement Manager
Former professional rugby league player. Represented Hull FC, Wakefield Trinity and York Knights over a 17-year career. Winner of 2 Challenge Cups and 1 Million Pound Game, now owns a recruitment agency in his home town of Hull. With Danny’s experience and contacts, he can open doors to national sports organisations and encourage them to engage with the platform and the people on it.
“I love Startingpoint as it allows people to showcase the talents employers wouldn’t usually see until after employment. It allows the young person to show their whole character, not just the person behind the desk/tools.”

Lord Jim Knight
Strategic Advisor
Former Minister for Schools, bringing deep national education policy expertise and board-level leadership across education and edtech organisations.

Dan Williams
Head of Technology
Enthusiastic Rustacean Polyglot with 30+ years of experience across multiple languages and stacks.
